I was settled in a comfortable career at a luxury retail store when my boss sat me down to explain she saw more potential in me. The conversation inspired me to make bold and transformative changes.  
 
I grew up admiring my grandfather, who built wealth and provided a great lifestyle for his family by selling and investing in real estate. His hard work and success earned the admiration of those around him, and he became an inspiration to me. I wanted to follow in his footsteps, become an entrepreneur, and leave a legacy like he did—but I wasn’t sure how. 
 
I studied Business Administration at California State San Bernardino and met Danielle—Dani—who would later become my wife. After graduation, I joined a high-end retail store, an Italian brand specializing in leather goods like shoes, belts, and handbags. I worked there for many years, progressing from sales associate to supervisor and then assistant manager, with the goal of eventually becoming a store manager. While I was comfortable in that job, as I approached 30, I realized something was missing. Where was my legacy? 
 
 One day, the store manager flew in from New York to review the store’s performance. During a quiet moment, she sat me down and asked, “Jeff, what are you doing?” She was referring to my career at the store. “You have so much more in you.” 
 
That tough conversation woke me up. I spoke to Dani and shared my desire to become a REALTOR®. It was a natural fit; I had always been interested in architecture, and my grandfather’s example gave me confidence that I could succeed in the business. With Dani’s full-time job providing a safety net, I decided to take the risk and dive into real estate full-time. 
 
Around the same time, I made another life-changing decision: I quit drinking alcohol. It wasn’t serving me and was holding me back from reaching my full potential. That choice changed the trajectory of my life. I started competing in triathlons and saw my athletic performance improve significantly—I felt more like myself than I had in years. 
 
 My performance in business also improved. I got my real estate license in 2020 and joined Keller Williams, where I had the privilege of learning from some of the best agents. Krystle, in particular, was an outstanding mentor who reinforced values I already believed in: bringing value to clients without entitlement, maintaining integrity, taking responsibility for my actions, and genuinely caring. I don’t say I’ve completed “100 transactions”; I say I’ve helped “100 families.” I treat clients as people, not data points. 
 
Today, I have two children: Ethan and Emma. We spend a lot of time together as a family and love to travel. Triathlon remains a major part of my life—I recently competed in a half Ironman, which involves 70 miles of swimming, running, and cycling. The sport pushes me to be self-disciplined and constantly test my limits. 

 
That same discipline and passion inspired me to launch my own business: New Standard Realty. The philosophy is simple—if you raise your standards, you change your life. Every day, I strive to raise my own standards as a REALTOR® and deliver exceptional experiences for my clients. I’m also committed to giving back, donating 5% of my commission to the charity of my clients’ choice. 
 I’m proud of the fulfillment I’ve found in real estate. My core values are God, family, and career. As a Christian, my relationship with God is my top priority—it guides me as I continue to build my legacy, help families find their dream homes, and raise the standard for what a real estate experience should be. 

 
I find great joy in helping clients navigate one of the biggest financial decisions of their lives. My commitment is to serve them with expert advice and exceptional customer service. I believe details matter—small actions add up to a seamless and above-standard experience. This includes keeping my clients consistently updated, educating them to eliminate surprises, and proactively addressing topics they may not have considered to ensure well-informed decisions. 
 
As a careful listener, I focus on understanding my clients’ true needs while supporting them through the emotional aspects of real estate transactions. My goal is to be more than just a trusted advisor—I aim to be a kind friend throughout the process. I treat my clients like family, offering a personalized experience that stands out, whether it’s surprising them with their favorite coffee or providing thoughtful advice that prioritizes their best interests. I offer nothing less than 5-star customer service, and I’d be honored to work with those considering selling, buying, or investing in real estate. 
 

Sincerely, 
 
                                                             
 
Jeff Kack 
REALTOR® | LIC#02125082 
(951) 581-5563 
JeffKack@KW.com 
www.TheNewStandardRealty.com